Smile 2
Lip Lab NYC Influencer Event
In an event as thrilling as the film itself, I orchestrated an exclusive, eerie VIP experience for 10 influencers and their guests at Lip Lab, where they were invited to create their own custom lipstick shades—designed to evoke the perfect smile. As part of the SMILE 2 movie tie-in, each lipstick was engraved with the “SMILE 2” logo, ensuring that every participant would carry a piece of the supernatural with them long after the event.
To further enhance the eerie experience, guests left with exclusive goodie bags filled with SMILE 2 promo items, making sure they took home more than just a lipstick to remember the event by.
With a total of 1.8 million total in reach, this event successfully blended beauty with the unsettling vibes of SMILE 2, creating a buzz that haunted social media feeds long after the event was over.
OM Juice Bar Partnership
Om Juice teamed up with SMILE 2 to create a spine-tingling "Blood Red" Beet Juice—perfectly crafted to match the eerie allure of the movie. With a custom SMILE 2 label, this vibrant, ruby-red concoction was not just a drink—it was a taste of terror.
Customers who dared to indulge in the hauntingly delicious juice were treated to exclusive SMILE 2 promo items and advance screening passes, while supplies lasted. The excitement didn't stop there: Om Juice kept the eerie vibes alive by sharing the spooky collaboration with their followers on Instagram (@omjuicebar; 4.6K Followers), spreading the terror to their growing community.
A chillingly successful activation that brought SMILE 2 directly to the taste buds of fans—and left them craving more.
iHeart Radio Partnerships
In a thrilling collaboration with WWPR and Z100, we took SMILE 2 to the airwaves for a series of spine-chilling on-air spots leading up to the film's release and on World Smile Day itself. Hosted by the charismatic Garrett Vogel, these segments had listeners on the edge of their seats as they prepared for the release of SMILE 2.
As part of the promotion, listeners had the chance to win exclusive tickets to an advance screening, adding an extra layer of excitement to the experience. The spots created a buzz, blending the infectious energy of radio with the bone-chilling anticipation of the movie's release, making it a can't-miss event for horror fans and thrill-seekers alike.
Sonicboombox NYCC After Party
To celebrate the release of SMILE 2, we teamed up with Sonicboombox for an unforgettable presence at their legendary New York Comic Con after party. The event was electrifying, with the SMILE 2 brand haunting every corner of the venue. We set up a promo table, giving away exclusive SMILE 2 items that kept the spooky vibes alive all night long.
Guests posed for photos in front of a custom SMILE 2 step and repeat, while the SMILE 2 trailer played on loop, grabbing the attention of many attendees. The perfect fusion of fandom, fun, and fright—this activation brought the terror of SMILE 2 straight into the heart of Comic Con’s wildest celebration.
Influencer Screening
22 influencers and their guests gathered for an unforgettable evening at the Bryant Park Screening Room to experience SMILE 2 in all its glory. The night was steeped in suspense as guests were treated to a selection of popcorn, soft drinks, wine, and candy lips—adding a sweet twist to the sinister atmosphere.
Each influencer left with an exclusive SMILE 2 goodie bag, packed with promo items that kept the fear lingering long after the credits rolled. To top it off, attendees snapped photos in front of a custom SMILE 2 step and repeat, set against a backdrop of blood-red lighting that heightened the ambiance of the room.
The event generated an impressive 4.6M total in reach. A night of thrills and chills, all leading up to the highly anticipated release of SMILE 2.
Influencer Posts
Here are a few posts from the evening that helped us achieve the aforementioned 4.6M reach.
DELANEY BRYANT – TT: 102.3K Followers
