Hocus Pocus 2
New York Yankees Partnership
HOCUS POCUS 2 received exposure at four NY Yankees games in September against the Boston Red Sox. The trailer played on the HD Jumbotron and animated graphics appeared on the terrace LED board, and left field screen. Nearly 185K fans were reached!
Lips Drag Bar Partnership
Lips Drag Bar, a popular NYC restaurant known for their elaborate drag queen shows, celebrated the release of HOCUS POCUS 2 with a night filled with performances of iconic songs from the first film. Drag queens dressed as the Sanderson sisters and gave away a prize pack to one lucky attendee. Lips also shared the event in an eblast and on their social pages.
Influencer Engagement
6 Influencers and guests were invited to Lips Drag Bar NY so they could enjoy a a HOCUS POCUS 2 themed show and celebrate the release of the movie with their followers. This event garnered ~753K impressions for the client.
